Own Cafe-Bar: Startup Story
(Marketing,Investment planning,Business Cases,Startup Story)
This case covers the full cycle business process of owning a small-to-medium sized cafe-bar: from idea, to market research and targeting, into renovation and personnel hiring, and operating your own business during the first year of its operations. Essentially, you'll have to live through the first 14 months of your startup.
This game is based on the real story of ‘Budu pozhe’ (Will be later) a bar in Kyiv, Ukraine. ‘Budu pozhe’ was opened by Dima Gavrysh - a visual artist and former Associated Press and New York Times contributor, and Valerie Noiman - a PR professional and former business reporter. They created an outstanding coffee shop that transforms into a sophisticated cocktail bar at night. This is a unique concept even for 1600 year old Kyiv, which is a bustling capital city full of various cafes, restaurants and gleaming night clubs.
The game is available in English and Russian.